Samsung Electronics 'BTS Showcase'

Samsung Electronics 'BTS Showcase'

Samsung Electronics is going to capture the image of BTS at the Seoul showcase of its pop-up store "BTS POP-UP: MAP OF THE SOUL," which will open on Garosu-gil, Seoul, from the 23rd through lifestyle TV "The Serif" and large LED screens.

Samsung 'The Serif' [provided by Samsung Electronics] installed at the Seoul showcase of BTS pop-up store 'BTS POP-UP: MAP OF THE SOUL' located in Garosu-gil, Seoul

The BTS pop-up store will be operated mainly by online stores, and some cities, including Seoul, will open offline showcases (BTS POP-UP Showcase).

Samsung Electronics will install a total of four Samsung 'The Serif' and large LED screens at its three-story Seoul showcase.

Samsung 'The Serif' [provided by Samsung Electronics] installed at the Seoul showcase of BTS pop-up store 'BTS POP-UP: MAP OF THE SOUL' located in Garosu-gil, Seoul

"The Serif" will be displayed in various places including the main showroom of the Seoul showcase, experience space that recreates the space in the music video of BTS's representative songs "ON" and "Dynamite," and BTS character "TinyTAN" theme space.

"The Serif" is a lifestyle TV that focuses on aesthetic value with the participation of the world-renowned furniture designer Ronan & Erwan Boullec brothers from France.

The "Black Swan" experience space on the second floor is 3.2 meters wide and 2.3 meters long, and up to 1,200 nits of ultra-high-definition LED display IFJ series (P1.2) that supports HDR is also installed.

Large LED display installed at the Seoul showcase of the BTS pop-up store 'BTS POP-UP: MAP OF THE SOUL' located in Garosu-gil, Seoul [provided by Samsung Electronics]

Through the ultra-high-quality "The Serif" and LED display, visitors to the Seoul showcase can experience a variety of digital content, including pop-up store introductory videos and music videos.

"I think it is meaningful to be part of the project of global superstar BTS, which is delivering comfort and hopeful messages to the world through music," said Vice President of Samsung Electronics' Video Display Business Department. "We will provide visitors with the best viewing experience through Samsung's ultra-high-definition and ultra-large screens."