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"Ulssu Jihwaja is good." A system in BTS? ...3rd Capsule Collection Disclosure

by ⛤ 2020. 10. 21.

"Ulssu Jihwaja is good." A system in BTS? ...3rd Capsule Collection Disclosure

Nineteen models including knitwear, sweatshirts and hats are unveiled

Star marketing effects such as Hansum, Han So-hee, Hwasa, and Ryeo-won.


Handsome's male and female casual brands 'SYSTEM' and 'SYSTEM HOMME' have unveiled their third capsule collection in collaboration with BTS (BTS).


The 3rd capsule collection, which will be released this time, is a total of 19 models, including 7 men's and women's clothing products such as knitwear, suette shirts, and hoods, and 5 miscellaneous accessories such as hats and bags. This collection is based on 'IDOL', one of BTS' representative songs. It was produced in various colors using the suit patterns worn by BTS members in the IDOL music video.


The third capsule collection of BTS and the system is sold simultaneously at its own online mall, 닷, and offline stores. Video related to the collection, product hobo, can be found on the system's official Instagram, system's official Twitter, and 닷's official YouTube channel.


In addition to BTS, Hansum is continuing its marketing activities with various stars.


In the case of Langbang Collection, right after the drama couple's world ended, they first exposed the pictorial of IT.1 capsule collection with Han So-hee, which was followed by word of mouth and product inquiries. System Homme's Pieta graphic T-shirts, paint splatter denim pants, and Han So-hee's 'strap knit dress', 'waving-woven block jumper', and 'oversize shear jumper' were all sold out in just three days after its release. Earlier this month, Hansum introduced Langbang Collection X Han So-hee's '20 Autumn and Winter Season Collection', which consists of 'Beltded Half Code', 'Leader Flitz Skirt', 'Scaleb Embroidery Blouse', and 'Cashmere Blend Knit Best'.


Hanseom's Tammy Hillfiger introduced 'Denim Regular Fit Pocket Shirt', 'Cotton Overfit Sweat Shirt', and 'Riverable Midi Sherapa Jacket' with singer Hwasa as a model for its 2020 fall and winter collections. The Liverpool midi Sherapa jacket was sold out three days after Hwasa's personal SNS exposure. SJSJ also collaborated with RyeoWon during last spring and summer seasons.

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